The trends in search marketing and search engine optimization (SEO) will force marketers to adapt online options for their companies. SEO experts are being risk-aversive to the “black swan” phenomenon. This term is used to describe events that end an online marketing effort in one swoop.
Creating of aggressive new keywords for 2010 is one of the best and first thing you have to do in 2010. This will allow search engines to find untouchable search targets. Today, Bing—with its pending deal with Yahoo—is set to have a good year.
Many companies are contracting search engine optimization (SEO) companies to strengthen their online presence. If you’re a company that aspires to do greater things online, SEO is a great option. But it is also a tool for the blogger, who just wants to make some money on the side.
Granted, you will not be able to launch a more extensive SEO campaign compared to companies that have the budget to do so. But there are tools that are readily available on the Web that allow you to conduct and monitor your SEO efforts properly.
The search engine algorithms are dynamic—they change from week to week. That’s why you should keep a close eye on your SEO campaign.
The first tool you should use is Google Analytics.
Google offers many tools that every website can use in order to track the progress of its online exposure. Analytics shows the amount of traffic coming into the site and also reveals where users found the site and what pages do they go to.
The tool also allows you to set goals and allows you to track conversion rates. And most importantly, Google Analytics shows you what keywords users typed in to find your site.
Another step towards a good SEO campaign is testing the competition. This simply means that you should look for your site through other search engines and look for your competitor’s sites as well. This process will also unveil what keywords your competitor uses; and if it can be applied to your site, use it! That’s if they’re performing better than your site.
The last step, is to invest more time and effort. Read books, participate in forums. Simply said, exhaust the information available. There are many ways to boost your site’s rankings. All you have to do is search and learn.
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